Page statistics
What the “Statistics” section shows: page views, the booking funnel, conversion, traffic sources, devices, and your most popular services, publications and specialists.
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Opening statisticsVisits reportMarked paymentsPage tabMetricsViews trendBooking funnelWhere visitors come fromTop services, posts and specialistsFAQStatistics has three tabs: Visits, Marked payments and Page. They show calendar bookings, manually marked payments and public-page activity respectively. It helps you see which channels work and where clients drop off on their way to booking.
Opening statistics
Select Statistics from the dashboard menu and open the relevant tab. Each tab offers 7, 30 or 90 days; the default is 30 days. The period follows the business time zone and includes today. Visits and Marked payments can also be filtered by specialist and service.
Visits report
In Statistics → Visits, choose 7, 30 or 90 days. Optionally filter by specialist or service and select Show. The report counts calendar bookings by visit date in the business time zone: held visits (completed or confirmed bookings whose time has passed), cancelled bookings and no-shows. The chart shows held visits by day. Bookings without a client profile are included in visit totals but excluded from the new/returning split.
“New clients” have a profile but no visit history before the selected period; “Returning clients” had previous visits. Imported history is used only for this classification. Imported clients do not create calendar bookings or increase the visit total on their own.
Public-page analytics are on the separate Page tab. Their metrics should not be compared one-to-one with held visits. The visits report does not confirm whether a booking was paid.
Marked payments
This tab shows payment marks the business manually added to a single booking, recurring series or session package. Choose a period, optionally filter by specialist or service, then select Show. Marks appear by payment date. A series or package mark counts once, not once per visit; removed marks are excluded.
The cards show the number of marks, how many have no amount, held visits and held visits without a mark. The last two metrics use the visit date, so they should not be compared one-to-one with marks in the same period. “Without a mark” does not mean “unpaid”: money may have been received without anyone entering a mark. Entered amounts include only marks with an amount and are totalled separately by currency; a breakdown by payment method appears below.
Page tab
Page views, online booking starts, traffic sources and other visitor-behaviour metrics remain here. Specialist and service filters do not affect them.
Metrics
- “Page views” — how many times the main business page was opened: at its YEMISCE address or on your custom domain. Separate publication pages are not included.
- “Unique visitors” — how many separate visits there were. A visit lasts while the person is active on the page and ends after 30 minutes of inactivity. If the same person comes back later, they are counted again.
- “Started booking” — how many times clients chose a service and saw the booking form with available times.
- “Waitlist requests” — how many requests clients left on your page via “No convenient time?”. Requests can only come in while the waitlist is on.
- “Conversion” — the share of views that ended in an online booking: “Booked” divided by “Page views”.
- “Contact clicks” — taps on your phone number, map link and social media links.
- “Service views” — how many times clients opened individual services.
- “Post views” — how many times your publications were opened, on the page or via a direct link.
- “Post to booking clicks” — taps on “Book now ↗” on a publication page.
Views trend
The “Views trend” chart shows page views per day for the selected period. Days follow your business time zone. Hover over a point to see the date and number of views.
Booking funnel
The “Booking funnel” block shows the steps side by side:
- “Page views” — the person opened your page;
- “Started booking” — they chose a service and saw available times;
- “Booked” — they completed an online booking;
- “Waitlist requests” — they found no convenient time and left a waitlist request.
Waitlist requests aren't lost clients: you can contact them when a time frees up.
A big gap between the first and second steps suggests reviewing your service descriptions and prices. A big gap between the second and third, or many waitlist requests — check that there is enough available time: see Why a client can't see available time.
Where visitors come from
The “Traffic sources” block splits views by the site the person came from:
- “Google”, “Instagram”, “Facebook”, “TikTok” — visits from these services;
- “Direct” — the browser didn't report where the visitor came from: the address was typed or opened from bookmarks, a messenger or an app;
- “QR / campaign” — scans of the QR code from “Page features”, as well as visits from a site whose address contains “qr”;
- “Other” — other sites.
The “Devices” block splits views into “Phones”, “Desktops”, “Tablets” and “Other”.
Top services, posts and specialists
- “Top services” — up to six services with their views and bookings.
- “Top posts” — up to six published publications: “Views”, “Clicks” (taps on “Book now ↗”) and “Bookings after post view” — online bookings made during the same visit after viewing that publication.
- “Top specialists” — up to six specialists by number of bookings.
FAQ
The blocks say “No data for this period yet.” and the cards show zeros.
There were no views in the selected period from visitors who allowed analytics cookies. Try the “30” period or check back later.
Why are there fewer views than I expected?
Statistics only include people who allowed “Analytics” cookies. Visitors who declined are not counted.
Why is “Booked” lower than the number of new bookings in my calendar?
The funnel counts only online bookings made on your page by visitors who allowed analytics cookies. Bookings you create in the cabinet are not included.
Can I pick another period, such as last month?
You can choose the last 7, 30 or 90 days, but not arbitrary dates.
Where can I see review statistics?
The average rating and number of reviews are in “Page” → “Page sections” → “Manage” next to the “Reviews” section.